The Advantage

T  he Modern Day Agency

H  onest Advisors

E  ase of Doing Business


A  dvanced Technology

D  ependable Family Business

V  alue Focused

A  ssuring Peace of Mind

N  ot Just a Number

T  rusted Partner

A  lways Learning

G  iving Back

E  xceptional Experience


Founded in 1974, American Advantage – Petersen Group, is a second generation family owned, Independent Insurance Agency located in New Berlin, Wisconsin. They have changed the game with a modern twist on the insurance experience. We are a full service insurance and risk management firm that is driven by technology.

Our exceptional customer experience is based around peace of mind, proactive solutions and ease of doing business. We are committed to maintaining the highest standards of excellence in all that we do and through our performance. Establishing and maintaining our clients trust is paramount. Our customers are and always will be the most important part of our business and you can depend on caring, conscientious and thorough attention to your needs.

American Advantage – Petersen Group doesn’t work for an insurance company, we work for you. Our honest advisors are here to give you choices and communicate with you the way you prefer. Reaching out at every renewal, quick response times, and treating you like family, not just a number. We represent a carefully chosen group of financially sound and reputable insurance companies and we place your policy with the company offering the best coverage at the most competitive rate.

With a culture of innovation, we are always learning new ways to provide you with more value. Our commitment to education and empowering our team members is just another way we stand out. While never losing focus of what truly matters in life and giving back.

American Advantage – Petersen Group strives to make a difference in the lives of other. We are active in donating to and supporting the military. For more information on our community involvement, Click Here

We offer more than just a policy

See what we can do for you today